Business
Plan
2025 - 2030
Business
Plan
2025 - 2030
Business
Plan
2025 - 2030


Our Mission
Our mission is to accelerate the success of every Raine & Horne office and client.
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Build the future

Our Vision
Our vision is to have 500+ offices, 3200+ agents, and 40% of the network ranked higher than 5th in their market and 80% in the top 10.
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2025 - 2030
Strategic Objectives
500+ offices, 3200+ agents by 2030.
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Top 3 franchise by share of listings and transactions.
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Double residential market share.
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Be recognised as a leading franchise network through industry awards, brand strength, and customer satisfaction.
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Launch Knowledge Hub and new revenue streams.
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Sustain financial performance above benchmark.
Our Values

Collaboration
We are fostering stronger alignment across corporate teams and building a more collaborative, connected network that high-performing offices and agents actively want to be part of.

Collaboration
We are fostering stronger alignment across corporate teams and building a more collaborative, connected network that high-performing offices and agents actively want to be part of.

Collaboration
We are fostering stronger alignment across corporate teams and building a more collaborative, connected network that high-performing offices and agents actively want to be part of.

Knowledge
We are building a centralised data infrastructure and overhauling our tech stack to enable smarter, faster, and more consistent decision-making across corporate and the network.

Knowledge
We are building a centralised data infrastructure and overhauling our tech stack to enable smarter, faster, and more consistent decision-making across corporate and the network.

Knowledge
We are building a centralised data infrastructure and overhauling our tech stack to enable smarter, faster, and more consistent decision-making across corporate and the network.

Innovation
We are challenging legacy thinking by investing in modern data systems and technology that enable new, more effective working methods.

Innovation
We are challenging legacy thinking by investing in modern data systems and technology that enable new, more effective working methods.

Innovation
We are challenging legacy thinking by investing in modern data systems and technology that enable new, more effective working methods.

Integrity
We’re raising the bar on accountability and leadership transparency, ensuring that decisions, data, and performance expectations are clear, consistent, and aligned across the network.

Integrity
We’re raising the bar on accountability and leadership transparency, ensuring that decisions, data, and performance expectations are clear, consistent, and aligned across the network.

Integrity
We’re raising the bar on accountability and leadership transparency, ensuring that decisions, data, and performance expectations are clear, consistent, and aligned across the network.

Reliability
We are creating a more reliable business through structured processes, consistent delivery, and a data-led approach that ensures decisions and support are grounded in performance, not guesswork.

Reliability
We are creating a more reliable business through structured processes, consistent delivery, and a data-led approach that ensures decisions and support are grounded in performance, not guesswork.

Reliability
We are creating a more reliable business through structured processes, consistent delivery, and a data-led approach that ensures decisions and support are grounded in performance, not guesswork.

Professionalism
We’re re-establishing Raine & Horne’s brand as one defined by excellence, reflected in our marketing, training, technology, and the everyday conduct of those representing the network.

Professionalism
We’re re-establishing Raine & Horne’s brand as one defined by excellence, reflected in our marketing, training, technology, and the everyday conduct of those representing the network.

Professionalism
We’re re-establishing Raine & Horne’s brand as one defined by excellence, reflected in our marketing, training, technology, and the everyday conduct of those representing the network.
Three Levers of Growth
Time
When redundant admin tasks are eliminated, systems are streamlined, and decision-making is accelerated. Teams have more time to focus on revenue-generating, high-impact work.

Talent
A capable team ensures that marketing funds, tech investments, and training resources are deployed where they generate the most significant ROI across the network.

Money
Investment in scalable systems (like HubSpot, Campaign Cloud, and dashboards) frees up team capacity and allows for more proactive planning and strategic support of the network

Time
When redundant admin tasks are eliminated, systems are streamlined, and decision-making is accelerated. Teams have more time to focus on revenue-generating, high-impact work.

Talent
A capable team ensures that marketing funds, tech investments, and training resources are deployed where they generate the most significant ROI across the network.

Money
Investment in scalable systems (like HubSpot, Campaign Cloud, and dashboards) frees up team capacity and allows for more proactive planning and strategic support of the network

Time
When redundant admin tasks are eliminated, systems are streamlined, and decision-making is accelerated. Teams have more time to focus on revenue-generating, high-impact work.

Talent
A capable team ensures that marketing funds, tech investments, and training resources are deployed where they generate the most significant ROI across the network.

Money
Investment in scalable systems (like HubSpot, Campaign Cloud, and dashboards) frees up team capacity and allows for more proactive planning and strategic support of the network

Strategic Initiatives
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Appoint Head of Strategy and Transformation
Nibble Edge marketing assessment and recommendation presented
Realign NM Structure
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Implement HubSpot and Zoom Phone
IT stack review complete with recommendations
Key marketing hires
Roll out:
Targeted recruitment strategy
Incentive program
Office performance management system
V1 Company-wide dashboard
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Roll out of OurBroker strategy






